About Me
My creative process is typically driven by personal experience at both the intrapsychic and interpersonal levels. Visual art is my primary form of expression as I find myself drawn to organic and synthetic materials.
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Overall, my work symbolically documents and archives intensely felt moments and experiences and is related to self-concept, perception and identity.
Education
Image Arts: New Media (with Distinction)
​Bachelor of Fine Arts
Faculty of Communication and Design
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Toronto Metropolitan University (formerly Ryerson University)
Toronto, Canada (2011-2015)
Graphic Design and Visual Communication
Skills Certificate
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Ontario College of Art and Design (OCAD U)
Toronto, Canada (2021-2023)
Work Experience
Marketing Specialist
Canada MedLaser Aesthetic Clinics
October 2021 - January 2025
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Create, develop and execute marketing strategies and campaigns to generate leads, improve the client experience and drive brand value
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Translate oral and written concepts into visual representations and portrayals
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Digital and graphic art generation for social media, web design and printed marketing collateral
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Designed multiple Canada MedLaser exterior window-vinyl art and interior lightboxes
Graphic Designer & Content Creator
CML Beauty Group
October 2021 - January 2025
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Logo design and construction of multiple brands in the medical aesthetic industry:
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XY Men's Care Clinic and SKN Beauty Centre
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BYOU Laser Clinics, Nail Obsession and Skin Society Bar
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Generate marketing collateral for multiple brands, including business cards, brochures, advertisements and presentations
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Lead generation, banners and visual promotions across multiple platforms
Creative Designer
Janette Ewen
November 2019 - July 2023
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Digital and handcrafted creative assistance for multiple clients
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Curation of content & props for multimedia production during “lifestyle expert” segments
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Social media marketing, gift guide construction & blog writing
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​Working with a variety of sponsors and clients, including Samsung, Scotch Tapes & Summer Fresh
Owner and Instructor
Art Happens
May 2018 - October 2024
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Growing business which facilitates individual & group workshops to provide a fun, artistic & playful environment for kids
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Exploring creativity with instruction through the use of acrylics, watercolour, mixed mediums and a variety of materials to teach certain artistic skillsets
Graphic Design & Print
Freelance
June 2015 - Present
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Volunteer creative projects, requiring the use of Adobe Photoshop and Adobe Illustrator, such as designing wireframes for “Concishare App”, based in Scottsdale, AZ.
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Logo creation and brand development for:
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Law Office, Uncle Stan's Sujuk​
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Marketing Agencies (NetBrand, Sagitta)
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Flea Market, Pacific Maintenance
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Web development and visual material design, promotional advertisements for social media.
Reels to Relax: Charity for SickKids
Owner and Founder
October 2007 - June 2014
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Founder of Reels to Relax, a charity with the objective of easing children's hospital experiences, after identifying a shortage of DVD/VHS at Toronto's SickKids Hospital
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Ran several public awareness campaigns, with the use of school fundraisers, soliciting corporate donations and the development of a website with multiple media appearances.
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Collected over 16,000 film donations which continue to be used by children inside the hospital.
Art Program Assistant
Jean Augustine Centre for Young Women's Empowerment
July 2017 - December 2018
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Focused on supporting and planning the creative arts programme and providing input on the creative and conceptual development of multiple design projects
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Responsible for full re-branding and development of a monthly newsletter template, buttons, large scale banners and promotional materials
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Successfully initiated and ran a female empowerment workshop using sculpture, paint and 3D installation