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Artist Statement

My creative process is typically driven by personal experience at both intrapsychic and interpersonal levels. Visual art is my primary form of expression as I find myself drawn to organic & synthetic materials.

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Overall, my work symbolically documents & archives intensely felt moments and experiences and is related to self-concept, perception and identity.

Education

Ryerson University, Toronto, Canada (2011 - 2015)

Faculty of Communication and Design
Image Arts: New Media (graduated with distinction)

Ontario College of Art & Design, Toronto, Canada (2021-2023)

Graphic Design and Visual Communications Skill Certificate

Work Experience

Marketing Specialist

October 2021 - Present

Canada MedLaser Aesthetic Clinic

  • Create, develop and execute marketing strategies and campaigns to generate leads, improve the client experience and drive brand value

  • Translate oral and written concepts into visual representations and portrayals

  • Digital and graphic art generation for social media, web design and printed marketing collateral

  • Designed multiple Canada MedLaser exterior window-vinyl art and interior lightboxes

Graphic Designer and Content Creator

October 2021 - Present

CML Beauty Group

  • Logo design and construction of brand identities for BYOU Laser Clinics, Skin Society Bar, Body MedSculpt, Nail Obsession, SKN Beauty Centre and XY Men’s Care Clinic

  • Generate marketing collateral for multiple brands, including business cards, brochures, advertisements and presentations

  • Lead generation, banners and visual promotions across multiple platforms

Creative Designer

November 2019 - July 2023

Janette Ewen Design

  • Digital and handcrafted creative assistance for multiple clients.

  • Curation of content & props for multimedia production during “lifestyle expert” segments.

  • Social media marketing, gift guide construction & blog writing.

  • Working with a variety of sponsors and clients, including Samsung, Scotch Tapes & Summer Fresh

Owner and Founder

May 2018 - Present

Art Happens

  • Growing business which facilitates individual & group workshops to provide a fun, artistic & playful environment for kids

  • Exploring creativity with instruction through the use of acrylics, watercolour and mixed mediums

Art Program Assistant

July 2017 - December 2018

Jean Augustine Centre for Young Women's Empowerment

  • Focused on supporting and planning the creative arts programme and providing input on the creative, conceptual development of multiple design projects

  • Responsible for full re-branding and development of monthly newsletter template, buttons, large scale banners and promotional materials.

  • Successfully initiated and ran female empowerment workshops using sculpture, paint and 3D installation.

Founder

October 2007 - June 2014

Reels to Relax

  • Founder of Reels to Relax, a charity with the objective of easing children’s hospital experiences, after identifying a shortage of DVD/VHS films at Toronto’s SickKids Hospital.

  • Ran several public awareness campaigns, with the use of school fundraisers, soliciting corporate donations, the development of a website and multiple media appearances.

  • Collected over 16,000 film donations which continue to be used by children inside the hospital.

Internships

Production Intern
City TV's "Cityline" 

Marketing Intern
Chatelaine Magazine

© Simone Roth | 2025

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