Artist Statement
My creative process is typically driven by personal experience at both intrapsychic and interpersonal levels. Visual art is my primary form of expression as I find myself drawn to organic & synthetic materials.
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Overall, my work symbolically documents & archives intensely felt moments and experiences and is related to self-concept, perception and identity.
Education
Ryerson University, Toronto, Canada (2011 - 2015)
Faculty of Communication and Design
Image Arts: New Media (graduated with distinction)
Ontario College of Art & Design, Toronto, Canada (2021-2023)
Graphic Design and Visual Communications Skill Certificate
Work Experience
Marketing Specialist
October 2021 - Present
Canada MedLaser Aesthetic Clinic
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Create, develop and execute marketing strategies and campaigns to generate leads, improve the client experience and drive brand value
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Translate oral and written concepts into visual representations and portrayals
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Digital and graphic art generation for social media, web design and printed marketing collateral
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Designed multiple Canada MedLaser exterior window-vinyl art and interior lightboxes
Graphic Designer and Content Creator
October 2021 - Present
CML Beauty Group
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Logo design and construction of brand identities for BYOU Laser Clinics, Skin Society Bar, Body MedSculpt, Nail Obsession, SKN Beauty Centre and XY Men’s Care Clinic
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Generate marketing collateral for multiple brands, including business cards, brochures, advertisements and presentations
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Lead generation, banners and visual promotions across multiple platforms
Creative Designer
November 2019 - July 2023
Janette Ewen Design
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Digital and handcrafted creative assistance for multiple clients.
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Curation of content & props for multimedia production during “lifestyle expert” segments.
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Social media marketing, gift guide construction & blog writing.
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Working with a variety of sponsors and clients, including Samsung, Scotch Tapes & Summer Fresh
Owner and Founder
May 2018 - Present
Art Happens
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Growing business which facilitates individual & group workshops to provide a fun, artistic & playful environment for kids
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Exploring creativity with instruction through the use of acrylics, watercolour and mixed mediums
Art Program Assistant
July 2017 - December 2018
Jean Augustine Centre for Young Women's Empowerment
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Focused on supporting and planning the creative arts programme and providing input on the creative, conceptual development of multiple design projects
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Responsible for full re-branding and development of monthly newsletter template, buttons, large scale banners and promotional materials.
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Successfully initiated and ran female empowerment workshops using sculpture, paint and 3D installation.
Founder
October 2007 - June 2014
Reels to Relax
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Founder of Reels to Relax, a charity with the objective of easing children’s hospital experiences, after identifying a shortage of DVD/VHS films at Toronto’s SickKids Hospital.
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Ran several public awareness campaigns, with the use of school fundraisers, soliciting corporate donations, the development of a website and multiple media appearances.
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Collected over 16,000 film donations which continue to be used by children inside the hospital.